Human Capital is a strategy, research and development consultancy. We work with a wide range of companies who are interested in media, entertainment and telecoms. Our clients are typically leading UK and international companies, regulators, investors and trade bodies.

We have worked on projects as diverse as the development of the Public Value Assessment framework for the BBC to the launch of Nuts magazine for IPC.

Our unique combination of strategy and research expertise informs all that we do – our strategy work is anchored by a deep understanding of consumer attitudes and needs, and our research work is more actionable for being informed by the wider commercial context for our clients.

On many projects these skills are explicitly combined. For instance, we did qualitative research, competitive analysis and financial modelling to assess the prospects for a new magazine in the Middle East. In another case we did extensive BARB work, quantitative research and modelling to understand the value of different platforms for a UK broadcaster.

Human Capital prides itself on building lasting relationships with clients and we believe they appreciate the value of what we do. In FY 2007 approximately two thirds of our revenue came from clients who have bought from us every year for at least three years.