We frequently work with clients to conceive, plan and run on site and off site away days. Typically we help with over 50 a year. Recent examples of our work include:
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The Question: Human Capital were asked to advise the BBC on how to encourage more consumption of the pillar News broadcasting brands – Six O’Clock News; Ten O’Clock News; Local News strands and News 24 |
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What Did We Do? We conducted a series of awaydays and brainstorms with News editorial teams around the country to generate new ideas and directions. All the awaydays were based on a foundation of consumer research undertaken by Human Capital
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What Happened? News24 was re-launched, re-establishing the channel as the multi-channel market leader. There were significant shifts in the format, tone and presentation of all the TV news brands |
