We work as part of client project teams to initiate or develop/ re-develop products. A recent example includes our creative consultancy support for lastminute.com:
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The Question: after a major segmentation of the online travel market conducted by Human Capital, lastminute.com wanted to change their website and their communications to attract even more types of customer |
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What Did We Do? Working closely with an internal development team, Human Capital spent over a year testing and suggesting new directions for the website and communications
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What Happened? A new marketing campaign and refreshed approach to newsletters and the website was devised and is reaching out to more online travel and leisure consumers than ever before |
