A leading pay-TV operator asked us to consider the financial implications to third-party channels of carriage on its platform:
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The Question: Third party channels pay the operator in order to be carried on the platform. How valuable is this form of distribution to the channels? How much should they be charged?
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What Did We Do? We developed detailed models to calculate how much revenue channels generate through their presence on the platform. The models were based on a range of factors including household infrastructure forecasts, channel audience profiles and inconvenience factors.
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What Happened? We forecasted the value of ITV, Channel 4 and five being on the platform. This information was used to set the rate card for third party channels. |
| Other recent modelling projects: We developed take-up and usage forecast models in support of two of the BBC’s Public Value Test applications to the BBC Trust: iPlayer and Local TV. For Ofcom we built a model to estimate the spill-over benefit to ITV1’s digital ad revenues from their incumbent analogue position. |
