Examples of our work: qualitative research and consumer insight
We help a range of clients in designing, organising, facilitating
and analysing qualitative research, from
focus groups to in-depth interviews. Recent examples
of our work include testing and refining the popular BBC programmes
Dragons’ Den & The Apprentice:
The Question:
the BBC wanted to understand the potential of, and how to improve,
two new formats on BBC TWO
What Did We Do? Human Capital
ran a series of focus groups and “At Home With” interviews
watching the programme with couples and families. We discussed
the strengths, weaknesses and potential improvements to the
programmes and edited together a film of the results
What Happened? Two of the
most iconic factual entertainment formats on TV went from strength
to strength, incorporating most of our recommendations. Dragon’s
Den and The Apprentice regularly reached audiences of 4 million
