Human Capital

Research & development

We believe we provide the best (and most useful) consumer research, brainstorming, idea development and creative consultancy in the UK. Our projects range from small, perfectly formed research projects to large scale ongoing development or creative strategy projects with some of the world’s largest Entertainment, Media and Telecoms companies
	Passion – We have passion for the industries that we work in - for the relationship between the consumer, the product and the commercial context, and for working with our clients to encourage real change
	Specialists – We don’t believe that you can give advice unless you really know what you’re talking about. Our team have backgrounds in TV production, journalism, cross media development, internet start-ups, as well as research, advertising and marketing
	Experience – Since 1995, Human Capital have worked with an enormous range of clients to deliver world-class research and development work; we are very likely to have accumulated insight and experience that can inform new projects
	Integrated approach – We work alongside our strategy practice so we will always understand the wider commercial (or regulatory) environment in which decisions are made
	Bespoke services - Our activities fall into the following areas: qualitative research and consumer insight, product development, away days, idea creation and integrated creative consultancy.